Hi! I’m Karen Balle and I’m the founder of Direct Deliverability, LLC. I have 20 years experience in the email industry. Most recently, I was the global director of deliverability for a large multi-channel marketing platform. I worked in network abuse and compliance before moving into deliverability in 2008. Since then, I have worked with customers ranging from small businesses to large enterprises with over 100 business units on issues ranging from strategic marketing plan development to infrastructure to spam folder remediation.
I weigh the reputation factors that come up and speak directly about the most likely outcomes from any strategic email marketing decision a company makes.
Do you need help with ISP deliverability remediation? Registering for ISP Feedback Loops? Trying to understand how DKIM, DMARC and BIMI work? Are you looking for training and oversight for abuse and compliance-related issues? Do you need guidance improving your sending strategy to increase engagement and mitigate spam folder issues? Are you looking for somebody to help configure your outbound MTAs for best throughput?
I can help with all of these things and more!
Contact me today via email at karen@directdeliverability.com.